Spielerei: Lost in Val Sinestra
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Eine gelungene virale Werbekampagne eines schweizer Telekommunikationsunternehmens. Als Zuschauer gibt man der Seite den Zugriff auf sein Facebook-Konto und, schwupps, werden die Facebook-Freunde zu Schauspielern im dreiminütigen Horrorfilm-Trailer rund um das sagenumwobene Alpental „Val Sinestra“ in der Schweiz.
