Spielerei: Lost in Val Sinestra

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Eine gelungene virale Werbekampagne eines schweizer Telekommunikationsunternehmens. Als Zuschauer gibt man der Seite den Zugriff auf sein Facebook-Konto und, schwupps, werden die Facebook-Freunde zu Schauspielern im dreiminütigen Horrorfilm-Trailer rund um das sagenumwobene Alpental „Val Sinestra“ in der Schweiz.
Aug 07, 2011 | Categories: Spielereien | Tags: community storytelling, facebook, freunde, horrorfilm, interaktiv, Lost in val sinestra, Spielereien, swiss com, virales marketing, webdoku | Leave A Comment »